Well, here's an interesting idea I've not heard of before: a company called MacZOT is using bloggers to drum up business for their discount software sales business. I'm not completely sure I understand the concept, but they seem to be offering well known shareware (for the Mac in this case) at a discount. The software in this case is SubEthaEdit from CodingMonkeys. If you've never used SubEthaEdit before, it's kind of a jarring experience. We first played around with it at the Pike conference in Essen two years ago. It's Bonjour enabled, so everyone in your area who's using the application can collaboratively edit documents with each other. You see the editing as it happens. It's pretty neat. Not exactly what you want for every document, but there are lots of great applications, especially when brainstorming. If you know lots of Mac users and wished you could collaborate more effectively, this is the tool for you. Anyhow, here's the deal: for each post about it, they reduce the price for everyone by 5 cents. Right now, it's at $20, which is a pretty good deal as it is. If it hits zero, it's free for everyone who participated by writing about the promotion. They're calling the whole thing "BLOGZOT 2.0 on MacZOT.com". They also claim that MacZOT and TheCodingMonkeys will award $105,000 in Mac software, someone else will have to do the math. Perhaps I'm just not young and hip enough to get the edgy names and whatnot, but I like the idea, especially if people write informative posts about any of this.